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Data Rebels on Tap | Episode 15

 

Cold Brew and Digital Marketing with Kaiser Permanente’s Roberto Rivera

Roberto has worked in the marketing analytics space for the past twenty years and is currently a manager at Kaiser Permanente. Randy and Roberto discuss digital marketing with Snowflake, timesaving with dbt, “intrapreneurship” at large enterprises, and Japanese-style cold brew.

“Hashmap partnered closely with us to quickly operationalize our data engineering practice using Snowflake and dbt in Azure, greatly accelerating the launch of our data platform. What would have taken months on our own was completed in three weeks - all without sacrificing quality.”

‚Äč

Andy Fritsch

Director Reporting and Analytics

Integrated Managed Healthcare Provider

Optimizing Digital Marketing Spend with a Data-Driven Approach

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