DATA-DRIVEN DIGITAL MARKETING

Quick Start Accelerator Services Package

Our Data-Driven Digital Marketing Accelerator Services collaboratively guide you to a better understanding of applying data, the cloud, and associated technologies to digital marketing insights and effectiveness.

Did you know...

• Worldwide digital ad spend is predicted to reach over $455B by 2022.

• 70% of advertisers plan to increase budgets for mobile social ads.

• On average, 46% of users act after viewing a video ad.

Stats courtesy of EMarketer Blog Post

ON DEMAND WEBINAR

Website Conversion Tracking

with Snowflake, Fivetran, and Looker

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DAY 1

• Snowflake Focus

• Data and role design for storing and accessing usage data

• Snowflake cost and usage persistence

DAY 2

• Digital Marketing Data Ingestion Focus

• Instance setup of Fivetran (or another data integration tool for ingestion of data sources (Google Analytics, AdWords, Facebook Ads, etc.)

• Integration of the ingestion tool with Snowflake

• Permissions structure and data masking for regulatory compliance

DAY 3

• Cloud Data Transformation Focus

• DevOps architecture on version control tool (Gitlab, Github, Azure DevOps)

• Initial dbt + CI/CD tool or Stored Procedures + Orchestrator transformation implementation

DAY 4

• Cloud Data Transformation + BI Focus

• BI connectivity to Snowflake

• Further data transformation development

DAY 5

• BI Development and Handoff

• BI dashboard development

• Final documentation

• Notes

  • Assumes a managed ELT solution such as Fivetran + dbt will be used

  • This has been deployed in AWS and Azure, not in GCP

Quick Start Services Packaging & Pricing Options

3 DAYS $6,000 or 5 DAYS $10,000

DELIVERED OFFSITE

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