DATA-DRIVEN OUTCOMES
We help marketing teams...
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Leverage digital marketing data for improved decision making and insights
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Optimize paid search and paid social spend and bidding more effectively
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Measure effectiveness across campaigns and channels
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Increase efficiency in ad buying
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Spending comparisons and performance measurement
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Democratize analytics and reporting with a flexible approach
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Enhance "story-telling" capability
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Combine and curate datasets into a harmonized dataset
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Spend time more time generating insights vs getting data
Integrated Managed Healthcare Provider
Optimizing Digital Marketing Spend with a Data-Driven Approach
Did you know...
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Worldwide digital ad spend is predicted to reach over $375B by 2021.
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70% of advertisers plan to increase budgets for mobile social ads.
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On average, 46% of users act after viewing a video ad.
Stats courtesy of Lyfe Marketing Oct 2019 Blog Post
ON DEMAND WEBINAR
Website Conversion Tracking
with Snowflake, Fivetran, and Looker
Hashmap on Tap | Episode 16
Marketing’s Evolution and Leadership Perspectives with Denise Persson, CMO, Snowflake
Denise is CMO and leads Snowflakes' corporate marketing strategy. She has experience with high-growth companies, helping lead IPO including at Apigee, ON24, and Genesys where she has built, led, and managed marketing teams globally. Kelly and Denise discuss her perspectives on how marketing has evolved, the impact of social media, thoughts on leadership, and of course all things Snowflake.
Hashmap on Tap | Episode 15
Cold Brew and Digital Marketing with Kaiser Permanente’s Roberto Rivera
Roberto has worked in the marketing analytics space for the past twenty years and is currently a manager at Kaiser Permanente. Randy and Roberto discuss digital marketing with Snowflake, timesaving with dbt, “intrapreneurship” at large enterprises, and Japanese-style cold brew.
DATA-DRIVEN DIGITAL MARKETING
Quick Start Accelerator Services Package
Our Data-Driven Digital Marketing Accelerator Services collaboratively guide you to a better understanding of applying data, the cloud, and associated technologies to digital marketing insights and effectiveness.
Global Dairy
Producer
Use Case Profile: Gaining Insights into Digital Marketing Social Ad Content Effectiveness with NLP
GET STARTED WITH HASHMAP
Let us know how we can help assist in your digital marketing data, cloud, and analytics initiatives.