HASHMAP SOLUTION ACCELERATOR
We help marketing teams...
Leverage digital marketing data for improved decision making and insights
Optimize paid search and paid social spend and bidding more effectively
Measure effectiveness across campaigns and channels
Increase efficiency in ad buying
Spending comparisons and performance measurement
Democratize analytics and reporting with a flexible approach
Enhance "story-telling" capability
Combine and curate datasets into a harmonized dataset
Spend time more time generating insights vs getting data
Did you know...
Worldwide digital ad spend is predicted to reach over $455B by 2022.
70% of advertisers plan to increase budgets for mobile social ads.
On average, 46% of users act after viewing a video ad.
Stats courtesy of EMarketer Blog Post
Hashmap on Tap | Episode 16
Marketing’s Evolution and Leadership Perspectives with Denise Persson, CMO, Snowflake
Denise is CMO and leads Snowflakes' corporate marketing strategy. She has experience with high-growth companies, helping lead IPO including at Apigee, ON24, and Genesys where she has built, led, and managed marketing teams globally. Kelly and Denise discuss her perspectives on how marketing has evolved, the impact of social media, thoughts on leadership, and of course all things Snowflake.
Hashmap on Tap | Episode 15
Cold Brew and Digital Marketing with Kaiser Permanente’s Roberto Rivera
Roberto has worked in the marketing analytics space for the past twenty years and is currently a manager at Kaiser Permanente. Randy and Roberto discuss digital marketing with Snowflake, timesaving with dbt, “intrapreneurship” at large enterprises, and Japanese-style cold brew.
DATA-DRIVEN DIGITAL MARKETING
Quick Start Accelerator Services Package
Our Data-Driven Digital Marketing Accelerator Services collaboratively guide you to a better understanding of applying data, the cloud, and associated technologies to digital marketing insights and effectiveness.