HASHMAP SOLUTION PROFILE

GLOBAL DAIRY PRODUCER

Gaining Insights into Digital Marketing Social Ad Content Effectiveness with NLP

CHALLENGE

Determine marketing content effectiveness using Natural Language Processing ”NLP”
Provide focus and decision-making insight for ongoing marketing spend and budget

APPROACH

Automated social feed ad content for data acquisition, data cleansing and curation, natural language processing, visualization and data export to provide content analysis, engagement analysis, and spend analysis

OUTCOME

Provided quick visibility into marketing content effectiveness through engagement prediction, post clustering, and key word identification associated with engagement success

SOLUTION

Microsoft Azure
Azure Databricks including Spark SQL and Spark ML
Python and various NLP processing algorithms
Hashmap Consulting Services: Data Engineering, Data Pipelining, and Analytics Application Development

Reach Out >