HASHMAP SOLUTION PROFILE
GLOBAL DAIRY PRODUCER
Gaining Insights into Digital Marketing Social Ad Content Effectiveness with NLP
CHALLENGE
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Determine marketing content effectiveness using Natural Language Processing ”NLP”
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Provide focus and decision-making insight for ongoing marketing spend and budget
APPROACH
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Automated social feed ad content for data acquisition, data cleansing and curation, natural language processing, visualization and data export to provide content analysis, engagement analysis, and spend analysis
OUTCOME
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Provided quick visibility into marketing content effectiveness through engagement prediction, post clustering, and key word identification associated with engagement success
SOLUTION
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Microsoft Azure
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Azure Databricks including Spark SQL and Spark ML
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Python and various NLP processing algorithms
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Hashmap Consulting Services: Data Engineering, Data Pipelining, and Analytics Application Development