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HASHMAP SOLUTION PROFILE

GLOBAL DAIRY PRODUCER

Gaining Insights into Digital Marketing Social Ad Content Effectiveness with NLP

CHALLENGE

  • Determine marketing content effectiveness using Natural Language Processing ”NLP”

  • Provide focus and decision-making insight for ongoing marketing spend and budget

APPROACH

  • Automated social feed ad content for data acquisition, data cleansing and curation, natural language processing, visualization and data export to provide content analysis, engagement analysis, and spend analysis

OUTCOME

  • Provided quick visibility into marketing content effectiveness through engagement prediction, post clustering, and key word identification associated with engagement success

SOLUTION

  • Microsoft Azure

  • Azure Databricks including Spark SQL and Spark ML

  • Python and various NLP processing algorithms

  • Hashmap Consulting Services: Data Engineering, Data Pipelining, and Analytics Application Development

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